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Tuesday, November 16, 2010

Magickal Marketing

It has come to my attention that there are many spiritual workers who are talented in their fields and gifted for spiritual work but who actually lack a business education. Many workers become so focused on learning about the traditions of spiritual work, they fail to educate themselves about customer service, marketing, and promotion. I've also seen many successful workers who have been in practice for years but who have not adapted their practice to new technologies such as the internet.

Recently, I had the opportunity to consult with two spiritual practitioners at different points in their careers and assist them by offering an assessment of their practices, websites, fan-pages, etc..., identifying their strengths and weaknesses and offering practical tips for improving their customer service, raising their visibility, and driving more customers to their sites in order to have a successful and thriving practice.

I've decided, with their encouragement, to write a series of blog posts designed to assist those who wish to have a successful spiritual practice. Some of the topics I plan to introduce include:

  1. How to Raise Your Visibility in the Marketplace 
  2. Finding Your Own Voice & Setting Yourself Apart from Other Workers
  3. How to Get Your Customers Engaged
  4. Promoting Yourself without Promoting Yourself. 
  5. Approachability
  6. Dealing with Difficult Clients 
  7. How to Go Above & Beyond for your Customer. 
  8. Tailoring Your Services to the Needs of Your Community.
  9. Coping with Fear and Feelings of Inadequacy.
  10. How to Drop a Client Without Making an Enemy
If you have a question or idea related to this subject that you would like me to address, but it in the comment section below and I may choose to post a blog on that subject.

For the record, I have over 10 years of experience working in the customer service industry at various levels ranging from entry level to management. My strengths in the workplace have included anticipating problems before they become problems, preventing them from becoming problems, developing strategies for successful conflict-resolution, and creative-problem solving.

Carolina Dean

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